HOW LONG? Generally, the creative process and pre-production collectively take around 2 weeks.
HOW LONG? Production on a standard music video generally takes 1-3 days. A lyric video can take 1-2 weeks depending on the complexity.
HOW LONG? There is no real post-production on lyric videos but music videos can take 1-2 weeks.
HOW LONG? Generally, you want to leave a couple week before and after your release date for proper promotion and marketing.